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Best Soft Coolers of 2025

soft cooler bag

Looking for a lightweight, portable cooler for your next picnic, beach hangout, post-work sunset drinks, or a quick escape to the lake? If a bulky hard-sided cooler or ice chest isn’t practical for your space or budget, a soft-sided cooler is the perfect solution.

THE 6 BEST SOFT COOLERS

BEST OVERALL:

1.Soft Waterproof Lightweight Cooler Tote Bag EOCB23-006

Cooler type: Semi-rigid soft cooler Capacity: 12 cans Other capacities available: 8, 18 cans Item No.: EOCB23-006 Size: 46×26×28CM Outer Material: 840D TPU Lining Material: 420D TPU Inner: 2.3mm PE Foam Handle Material: Nylon Webbing Adjustable StrapZipper: 8# Air tight zipper

What we like: Extremely durable, excellent insulation, user-friendly design, plenty of handles, compact yet spacious size

Of all the soft coolers we tested, the Everich EOCB23-006 stood out for its impressive ice retention, rugged build quality, and ease of transport. Thanks to its 8 air-tight zipper and thick PE foam insulation, i excelled at keeping contents cold for hours, while the 840D TPU outer shell shrugged off abrasions, dirt, and water with ease.

This semi-rigid soft cooler strikes a solid balance of portability and durability — whether you’re beach camping, tailgating, or road-tripping. The multiple nylon webbing handles and adjustable shoulder strap make it versatile to carry, while its 2.3mm PE foam liner keeps your drinks and snacks perfectly chilled.

2.Soft-Sided Insulated Tote Bags For Picnic EOCB23-005

Capacity: 30 cans Other capacities available: 12, 20, and 40 cans Item No.: EOCB23-005 Size: 39×28.5×32CM Outer Material: 840D TPU Lining Material: 420D TPU Inner: 2.3mm PE Foam Handle Material: Nylon Webbing Adjustable StrapZipper: 8# Air-tight zipper

What we like: Waterproof construction, reliable straps, fully watertight seal, floats on water (when not overloaded)

The Everich EOCB23-005 is our top pick for road trip adventures, and for good reason. While many soft coolers perform well on the go, what impressed us most about this model was its exceptional value, leak-proof construction, watertight zipper, and simple, road-friendly design.

Unlike other soft coolers with external mesh pockets and gear loops that can snag on seatbelts or suitcases, the EOCB23-005 features a clean, pared-down exterior that’s effortless to pack in any vehicle. Multiple nylon webbing handles and an adjustable, removable shoulder strap make it easy to grab, adjust, and carry on the move.

3.Leak Proof Insulated Cooler Bags EOBP23-005

Type: Semi-rigid soft cooler backpack Capacity: 30 cans Other capacities available: 12, 20, and 40 cans Item No.: EOBP23-005 Size: 27.5×60.5CM Outer Material: 840D TPU Lining Material: 420D TPU Inner: 2.3mm PE Foam Handle Material: Nylon Webbing Adjustable StrapZipper: 5# Waterproof zipper

What we like: Fully waterproof construction, comfortable backpack straps, watertight seal, lightweight and floats on water (when moderately loaded)

The Everich EOBP23-005 is our top choice for road trips and outdoor adventures when you need both hands free. While many soft coolers work fine for travel, what impressed us most here was its value, leak-proof backpack design, waterproof zipper, and lightweight, portable build.

cooler tote bag

4.Leakproof Soft Cooler Picnic Cool Bag EOCB23-007

Cooler Type: Lunch Cooler Capacity: 16 cans Other capacities available: 18, 20 cans Item No.: EOCB23-007 Size: 46×26×28CM Outer Material: 840D TPU Lining Material: 420D TPU Inner: 2.3mm PE Foam Handle Material: Nylon Webbing Adjustable StrapZipper: 8# Air-tight zipper

What we like: Lightweight build, easy to carry, compact and portable, extra pockets for small essentials, budget-friendly

The Everich EOCB23-007 is a practical and reliable choice for casual lunch breaks, day trips, and short outdoor outings. It’s an ideal budget-friendly soft cooler for those who need to keep a meal and a few drinks chilled for a few hours rather than days.

5.Extra Large Water Proof Cooler Bag EOCB23-003

Cooler Type: Rectangular Capacity: 22L Other capacities available: 12, 18, 24 cans Item No.: EOCB23-003 Size: 27×34CM Outer Material: 840D TPU Lining Material: 420D TPU Inner: 2.3mm PE Foam Handle Material: Nylon Webbing Adjustable StrapZipper: 8# Air-tight zipper

What we like: Durable soft cooler body, extra pockets and attachment points, comfortable adjustable shoulder strap, handy bottle opener included

If you’re looking for a dependable mid-range soft cooler, the Everich EOCB23-003 is a solid pick. It performed impressively in our ice retention test, staying cool for extended hours, and proved easy to carry thanks to its adjustable shoulder strap and durable webbing handles.

soft cooler bag

6.2-in-1 Waterproof Cooler Backpack EOBP23-002

Cooler Type: Insulated cooler bag/tote Capacity: 20L Other capacities available: 12L Item No.:EOBP23-002Size: 46×26×32.5CM / 46×26×28CM Outer Material: 840D TPU Lining Material: 420D TPU Inner: 2.3mm PE Foam Handle Material: Nylon Webbing Adjustable StrapZipper: 8# Air-tight zipper

What we like: Excellent ice retention, smooth air-tight zipper, front pocket for extras, long webbing handles for comfortable carrying

The Everich EOBP23-002 landed as a close contender in our Best Soft Cooler Bag for Picnics and the Beach category — stands out for its impressive ice retention and easy-carry design. During testing, it maintained low temperatures remarkably well, thanks to its 2.3mm PE foam insulation and airtight zipper system.

We especially appreciated the front utility pocket for stashing napkins, bottle openers, or snacks, and the long, durable handles made it a breeze to carry whether slung over a shoulder or held by hand. The rounded tote design felt more natural when walking through parks, markets, or beach parking lots.

Picture of Lydia Qi

Lydia Qi

I’m Lydia, a Product Marketing Manager at Everich Outdoor Sporting Goods Co., Ltd. I specialize in product positioning, market insights, and strategic content development—helping global outdoor brands understand how high-quality gear is designed, manufactured, and brought to market. With over 25 years of integrated R&D, design, and manufacturing experience, Everich Outdoor provides comprehensive OEM & ODM services across soft coolers, hard coolers, tents, and drinkware. I focus on showcasing our commitment to innovation, durability, functional design, and sustainability, ensuring our partners see not only premium outdoor products but also clear value and long-term brand potential. Backed by a robust global supply chain and three overseas factories in Cambodia and Thailand, Everich Outdoor efficiently overcomes trade barriers and delivers reliable manufacturing solutions to clients worldwide. If you’re interested in collaborating or learning more, feel free to reach out at [email protected].

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